Press & Bio
Memphis-born and Mississippi-bred, Matt Hectorne understands the musical pedigree of his home states. And while he is clearly indebted to the blues, country, and rock n' roll the MidSouth has created, he isn’t beholden to any one genre. With a healthy dose of the Heartland rock of the 1970’s and 80’s, inspired by such artists as Tom Petty, John Mellencamp, and Bob Seger (along with the gospel and country he grew up on), Hectorne has developed an amalgam of sound both familiar and distinct. With that foundation, mixed with the 90’s and 2000’s indie-rock that shaped his teens and 20s, Hectorne has found a space in the slice of life storytelling and well-worn heart-on-the sleeve ethos that gave way to cultivating his craft and worldview. A craft that fans and industry alike have described as vulnerable yet confident and strikingly human.
Feeling disenfranchised in his small conservative town, Hectorne moved across country at a young age to find kindred souls in his quest to create his own take on the American catalog. The ensuing years saw Hectorne form bands, narrowly evade homelessness, and fall into a lifestyle of partying and scraping by. Now newly sober, Hectorne comes out of his 20s with a fresh perspective on a life of making art for a living, marriage, and our very existence as impermanent beings.
While not a purist by any means, Hectorne’s goal isn’t to push his music into the newest trends but to build upon the traditions laid before him and tell his own story through the lens of American music. The journey through which he guides the listener is one to be enjoyed in a moment of pause, canceling out the noise and flash of today’s media landscape. Succinctly put by influential music blog The Wild Honey Pie: "The formula is simple, as it should be, but also highly inviting.”
"Work" is out 1/19/18 on Hem & Haw Recordings.
What the Press Had to Say
“You don’t have to be told that Matt Hectorne & The Family Tree is a Nashville band — their Southern roots jut out onto the surface, evident in every aspect of their music from the sound to the lyrics. Hectorne sings of whiskey and church altars in mellow tones, backed by a solid wall of guitars and drums. The formula is simple, as it should be, but also highly inviting. True to its name, Show Your Love is a collection of Americana/folk rock love songs that flirt with country, but never fully commit — the exact opposite of how Hectorne feels about the subject of these songs. “I just wanna be a man in the frame/No I don’t care if they remember my name/I just wanna be a moment in time/When I was yours and you were mine.”
Everything on Show Your Love feels real, believable and relatable — some of the best qualities music aims for. This is meat and potatoes music, as in “slow-cooked all day long, falling to pieces, mom knows what she’s doing” meat and potatoes. That reference might not make sense to you at all if you’re not from the South, but you don’t have to be Southern at all to enjoy the easygoing warmth of Matt Hectorne & The Family Tree. Listen to “Man in the Frame” above while you sip on some (SWEET) tea.”
—The Wild Honey Pie
“In a lifetime of meandering from Memphis to Nawthwest Miss’sippi, Matt Hectorne soaked up all the black-dirt and green-leaf credibility he’d need to spin his own indie-rock catalog of here’s-what-I-know-by-now ballads— sneaky little stingers that start out with a story, and more often than not leave behind a languid lesson.”
—Keith Harrelson, Moonlight on the Mountain Birmingham, AL
“We’re big fans of Matt Hectorne over here, aside from being an all around quality guy, he makes some fantastically genuine music. With that known, he just released a new seven track album, Show Your Love, and it’s one of those back to front listens that I believe anyone could enjoy. This album is heartbreak, bittersweet relationships, and falling in all consuming infatuation – if there isn’t something you can’t relate to on this album, I’ll be impressed. In seven short songs Matt Hectorne & The Family Tree covered a good majority of the human condition.”